SUMMARY OF STRATEGY IN VILLA BUKIT ULUWATU, TBK

The improvement in the level of living standards in different parts of the world have implications for attitudes toward work and leisure. The increase in income tends to be accompanied by a shift in value to gain more leisure because people now have the ability to pay for the things they want. This trend is seen in Europe, where there has been a decline in hours worked since 1970 as well as in Latin America and the Caribbean. It even began to appear in the United States and East Asia have traditionally worked much longer hours than Europe and many developing countries (World Tourism Organization, 2010).

With the support of a conducive economic climate, PT Bukit Uluwatu Villa Tbk was established in 2000 and has major operations in the provision of accommodation and hospitality services. Ownership of the company consists of PT Asia Leisure Network (40.29%), Archipelago Resort and Hotels Ltd (16.19%) and public (43.52%). The Company is domiciled in Badung, Bali. At the end of 2003 PT Bukit Uluwatu Villa Tbk purchased land in Uluwatu area for which the plan was originally built villa for sale. 

In 2004 and 2005, carried out the design process and obtain all necessary permits. 2006 land clearing work done. Infrastructure development started in 2007, but the development of PT Bukit Uluwatu Villa Tbk decided to focus on the business of accommodation and hospitality service providers because they have better prospects. So Alila Villas Uluwatu which was completed in early 2009 as a resort leased since June 2009. In 2007 with the entry of Archipelago Resorts and Hotels Limited as a shareholder of PT Bukit Uluwatu Villa Tbk, PT Bukit Uluwatu Villa status Tbk changed to Foreign Investment Company (PMA). The villas and hotels PT Bukit Uluwatu Villa Tbk, which has been operating now under the management of Alila Hotels & Resorts Ltd.. ("AHR").

Plan PT Bukit Uluwatu Villa Tbk business services provider focused on accommodation and hospitality strengthened by the acquisition of Hotel Alila Ubud from PT Bukit Payangan. So now PT Bukit Uluwatu Villa Tbk run two operating resort in Bali, Alila Ubud, a boutique resort located in the area of ​​Ubud and Alila Villas Uluwatu villas with a concept of "all pool villa resort", located in the village of Pecatu, Uluwatu. PT Bukit Uluwatu Villa Tbk has targeted tourists, namely local and international tourists with 2 different segments. Alila Ubud target the upper middle class customers who are looking for tourist island of Bali, Alila Villas Uluwatu while targeting customers who are looking for luxury and lifestyle travel.

After successfully registering its shares on the Indonesia Stock Exchange in 2010, where the company is able to raise funds amounting to Rp.222, 85 billion, PT Bukit Uluwatu continues to reap international recognition as a world-class destination. Investor confidence in PT Bukit Uluwatu Villa Tbk. increases because the company helped implement conservation and culture. Funding obtained and with the support of most banks used to acquire PT Bukit Lagoi Villa, owner of 14.4 acres of land on the island of Bintan. This land will be used for the construction of Alila Villas Bintan and partly used for the purchase of 1.7 acres of land in Tarabitan, North Minahasa (Manado), which is now in the process, through Sitaro PT Mitra Abadi, for the construction of Alila Tarabitan.

In 2011, the company established a joint venture company PT Bukit Lantern Welfare, in cooperation with PT Indah Lantern Shining with 60-40 percent ownership composition. The joint venture is to build Alila SCBD. In 2011 this same pile installation Alila Villas Bintan has begun. Then the company began to acquire 99% stake in PT Bukit Borobudur.

PT. Bukit Uluwatu Villa Tbk. is a hotel and resort development company in Indonesia. Villa managed offering a unique lifestyle experience combined with hospitality and focus on trend-setting concepts, design elements and graceful exclusivity. All that is underlined by excellent service to upscale guests' needs.

Founded in 2000, the company has a vision to become the market leader specializing in eco-friendly resort. Its mission is to create unique designs in each resort location while supporting the local community and local culture. One dream is to realize the potential of Indonesia's tourism industry that generates an incredible culture with more local. Companies strive and work harder so that investors can reap cash flow and capital appreciation.

Managed by Alila Hotels & Resorts Ltd.. (AHR), the resort offers unrivaled excitement and relaxation unmatched experience for travelers overseas where the atmosphere is elegant, calm combined with first class service. Innovative touch-managed the integration of the commercial side, and the conservation community has grown from two properties, namely Alila Villas Uluwatu and Alila Ubud. There will be the addition of 12 villas at Alila Ubud. Alila Alila Villas Bintan and Manado expected to operate in 2013. PT Bukit Uluwatu Villa Tbk will continue to expand its business by increasing the number of hotels and villas in the resort already owned or to the acquisition of other property in accordance with the concept of PT Bukit Uluwatu Villa Tbk.

Foreign travelers are now much more sophisticated and demanding perfection. They expect an exotic vacation spot, unique, quiet and built in harmony with the environment. PT Bukit Uluwatu Villa Tbk capture these opportunities by providing a number of resorts that offer innovative concept, full of flavor which is the main comfort of being ranked and the vacation days they can always be remembered. Harmonization with nature is the theme of the resort Bukit Uluwatu Villa and all managed with great respect and care for the environment and the surrounding community. Alila Villas Uluwatu in the average occupancy rate reached 60% with the total reaching 13,374 rooms rented. While at Alila Villas Ubud average occupancy rate of 75% through 2011. With the PT Bukit Uluwatu recorded a revenue of Rp.216, 7 billion and net income of Rp.54, 2 billion.

Going forward, the company will continue to create new holiday destinations in Indonesia, offering exceptional holiday experience through a broad portfolio of unique properties, which conform with the taste of the guests. The company will offer Alila SCBD with the concept of doing business has an urban lifestyle, while Alila Villas Bintan offers comfort concept on vacation and away from the life of the metropolis, then companies offering luxury at Alila Tarabitan (Manado). Another project that will be developed include the development of Alila Borobudur, which will be built in Muntilan (Magelang). With a concept that combines factors of natural tranquility and cultural richness. The entire property is strongly bring cultural traits, styles and designs Alila service standards with international standards.