Wednesday, April 24, 2013
Cultural influences to Business
A. BACKGROUND
Activity Business Travel and Tourism is one business that are open. Businessperson is required to be able to receive as many visitors as possible and understand their wants and needs. Trying
to accept the customs and culture or the culture as well as the
visitors understand what they need then they carry during the tour to
visit certain wilyah. Not an easy thing indeed to be able to do so. This is often an overlooked one thing in the world to fix tourism in Indonesia.
Concrete
form, we may often ask "Why is the development and growth of tourism in
Bali is different from other regions in Indonesia, both in terms of the
number of tourists as well as the average length of kinjungan, Bali
means to become more advanced with the same attraction? Why
Bali can be the belle of the International tourism while visitors from
abroad are often not familiar with Indonesia when asked of them when
they get to know Bali? "Business activities in the form of tourism is not a new thing on the island of Bali.
Kepariwisataannya climate in Bali is very dominant and strong. In terms of the level of awareness is very high tourist communities. Bali is much different when compared to other places in Indonesia, which sometimes even have a bigger tourist capital. More interesting place than Bali Island is still a lot. Call it Bunaken, Senggigi Beach, and Yogyakarta, certainly not less interesting. Many children and adolescents who deliberately indeed educated to develop and support the activities of tourism in Bali. Call
it the school of tourism, hospitality, business, and art can be found
in Bali with a number of relatively higher than in other regions. Civilize the Balinese culture among the community itself is also a stage that has been bypassed.
Habits
smile and a friendly hello, shrewdness in dance performances, even
complexion is preserved architecture supported by certain local
regulations to culture-derived evidence that early society still
entrenched within modern society Bali. And it is not possible to cultivate this culture stage could be bypassed other areas with better. It means that very culture can be formed. Origin has a unique indigenous cultural capital that could be for sale.Understanding
of tourism's higher than people in other regions led to the Balinese
people really understand the concept to accept and understand as much as
possible earlier.
In Balinese society more able to accept outside culture into Indonesia. Examples drinking habits that may not be accepted by society in other areas. In Bali, people even actually involved in selling liquor. Communities trying to understand a foreign culture to enter. While other examples about religion, how to dress, and way of life that is not too problematic in Bali. Bali trying to understand how to live outside of society in this case more often than foreign countries. When we try to limit the culture will be in and who does not, then it will not be developed as tourism in Bali. For example, implemented a policy to check the pair that will go to the hotel with a Marriage Certificate. Of
course this is not in accordance with the customs of the people of a
foreign country or foreigners who do not mensakralkan couples like
weddings in Indonesia.
Thus as well as veiled women are prohibited from wearing veils in Europe. The
things that are not comfortable with the background of a lack of
understanding to accept this make tourism activities are not developed.The next process of the arrival of visitors is they will find a place to stay in Bali accommodation. Either in the form of a simple inn budget hotels to five star hotels according to their taste and preferences. Then the travel and tourism activities will lead to demand for temporary housing that has a huge market.Here is the data the number of tourists coming to Indonesia by the entrance that started in January 2012 until May 2012.
Table 1. Travelers many who came by the door in Year 2012 (Jan-May)Sources: BPS
Based on the above data, Ngurah Rai airport to port of entry with the most number of highest kinjungan in January 2012. This is in line with the holiday season for tourists in the new year and the changing of the seasons. Based
on the above table can be used as an indicator that it is the business
of tourism activities in Bali has advantages compared with other
regions.
B. LITERATURE REVIEW
B. LITERATURE REVIEW
Culture according Mulyana and Mercy is a comprehensive lifestyle. Culture is a complex, broad and abstract. Many aspects of culture determines the communicative behavior. Elements of the spread of socio-cultural and include many social activities manusia1.Understanding of market trends and what's less tourists need to make other less developed areas.
One is in the area of West Sumatra. West
Sumatra is one of the strategic areas that are planned to function
since the days of the regime of President tourist Soeharto2. However,
the development of the tourism sector is slow due to the lack of
studies on market demand trends and a lack of understanding. Lack of alternative attractions to be the main problem here. The
dominant attraction in the form of natural and historical attractions
are not offset other facilities adapted to market trends. West Sumatra Bukittinggi as providing natural and historical tourist destination but compel visitors to come "primitive life". Five-star
hotel is still lacking, the golf course minimal, natural tourism
potential just enough to ditontoni without further management. In
contrast to Bali where when saturated with beach visitors, they could
clubbing night, next to golf, noon to mountains, afternoon religious
tourism, and others.
Alternative diversity of things to see, do, and buy in Bali creates more reasons for visitors to come to Bali3. Even again and again. In
principle the traveled, traveler always wanted to take vacation time as
short as possible and visit as many attractions as possible. It is to be addressed by the provider observant tourist areas. Attention
will once again market trends and a willingness to accept and
understand the way of life and what is desired by the visitors. Because once again tourism is a business that requires disclosure. The more we cut ourselves then we will be boycotting tourism.
Tourism activities have become an important subject in cultural studies. Tourism
activities in many parts of the world also became an agent for the
construction and reconstruction of traditional culture. The
fact that there is now a customary or traditional clothing, traditional
house, traditional dances only when there are visitors or tourists come
to the area tesebut4. Therefore
it can be concluded, that there is indeed a genuine culture of
excellence will bring a regional business and tourism derivatives such
as hotel accommodation and restaurant. It is given that the tourists will need shelter and food needs.Hotel
business activity in the last decade has meninjukkan that there has
been acceleration in the expansion of the business tersebut5.
Operation
of the hotel with a variety of highly reputable management namely
Conrad Hilton, Swiss Bell Hotel, and Kempinsky has worldwide. They become international players who capture growth opportunities in tourism and the accommodation.
C. ANALYSIS
C. ANALYSIS
Based on the literature review section above, it can be concluded that culture is an important factor in the tourism business. The appeal of culture, a magnet for tourist arrivals. Of
the tourists staying at the destination will require a variety of
residential accommodation which will affect the derivative business of
tourism, including hotels and restaurants (food and shelter). This can be illustrated in a relationship as follows:
Oval: Culture as an attraction Oval: Tourists visit Oval: Request for hotel accommodation
D. CONCLUSION
Culture will become a tourist attraction that will lead tourists to a region. Tourists visit this raises the demand for accommodation services make the hotel business is growing.
